A detailed analysis of economic-demographic indicators in their spatial-geographical context provides new opportunities for successful growth in a fiercely competitive business environment. The ArcGIS software environment is a comprehensive system for product development for geomarketing analysis in the field of geographic information systems. Our company has created several products that have been successfully implemented in financial institutions and greatly assist in spatial analyses that influence the marketing strategy of these companies.
GIS Banking ®
GIS Banking is a modular system for evaluating selected datawarehouse data at regular time intervals (e.g. ATM withdrawals). It supports analysis of predefined selective data, printing of map reports to support evaluation of business results of individual organizational units. Aggregate data analyses are used to support middle and senior management decision making.
Insurance GIS
The Insurance GIS application provides spatial identification of the sales network and sales representatives of Allianz insurance company to the level of municipalities in Slovakia with the possibility of data accumulation for larger territorial units, as well as displaying hierarchical relationships between levels, in connection with other socio-economic potential of the regions.
LoRAB ® - Address Point Locator Register
The Address Point Localization Register is a product of ErasData-Pro, s.r.o. and represents a comprehensive nationwide geodatabase of addresses with their spatial localization. LoRAB®, due to the unique methodology of processing the localization of an address point on a detailed cartographic base, is positionally consistent in the GIS system with other vector and raster base layers (e.g. with a precise road system created by GPS technology). The high positional accuracy of the address point register creates an open environment for the implementation of additional layers in the GIS, without the need for additional refinement. The GIS system is thus ready for "embedding" additional layers (e.g. cadastral map, orthophoto map, or other thematic maps) without additional costly transformations.
